Interested in seeing what the intersection between technology and old school practicality looks like? Take a look at Fast Company’s news piece that they have put together on Google’s Project Loon.
Project Loon is a project undertaken by Google which combats ruralisation and attempts to connect more people to the internet. Integral to the project’s success is the design of balloons that carry Wi-Fi devices on board. This simple solution to a complex problem is straight out of the textbook of product innovation and provides a refreshing example of how companies do not always have to create the ‘next big thing’ to remain relevant.