Google Fit Open for Business

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At Wednesday’s Google IO Developers conference, Google announced its new android based health platform, Google Fit, was now open for companies looking to create apps aimed at tracking health data more closely.

The technology will  open up a lot of doors for health and fitness organisations, with the insurance industry also standing to benefit. Greenbot has reported that there are already a plethora of king hitters who are collaborating with Google including: Nike, Adidas, Asus, HTC, Intel, LG, Withings, Mio, Motorola, Noom, Runtastic, RunKeeper, Polar and Basis.

Health and fitness Apps have become a staple on the modern day mobile given the rise of clean living. Technologies such as this represent yet another route for companies to tap into their customer base, finding out more about their health and how they approach working out.

Again the proof will be in the data for Google Fit. There is incredible potential for leading consumer companies to integrate physical products such as running shoes and sweatbands with innovative apps that track the user. Further down the track, there is the potential that the insurance industry might create tailored solutions based on your health output much like we have seen from the auto insurance industry.