At Wednesday’s Google IO Developers conference, Google announced its new android based health platform, Google Fit, was now open for companies looking to create apps aimed at tracking health data more closely.
The technology will open up a lot of doors for health and fitness organisations, with the insurance industry also standing to benefit. Greenbot has reported that there are already a plethora of king hitters who are collaborating with Google including: Nike, Adidas, Asus, HTC, Intel, LG, Withings, Mio, Motorola, Noom, Runtastic, RunKeeper, Polar and Basis.
Health and fitness Apps have become a staple on the modern day mobile given the rise of clean living. Technologies such as this represent yet another route for companies to tap into their customer base, finding out more about their health and how they approach working out.