CMO Disrupt 2015: eCommerce 2.0 – The OmniChannel Experience

Hear Darren Fifield, Head of Sales and Marketing at eBay Enterprise explore 'eCommerce 2.0 - The OmniChannel Experience.'


This week OmniChannel Media is releasing the sixth video in a series of presentations recorded at this year’s CMO Disrupt 2015 event held on the 16th June at the Art Gallery of NSW.

Hear Darren Fifield, Head of Sales and Marketing, Asia-Pacific, eBay Enterprise, explore ‘eCommerce 2.0 – The OmniChannel Experience.’

In this presentation Darren explores:

  • Consumers are becoming smarter and expecting more. What does a brand need to do?
  • Bricks and Mortar stores are not a disadvantage, but the direct opposite in today’s eCommerce environment
  • How do you ‘surprise and delight’ your high expectation consumer?
  • What’s are brands adding to their consumer marketing arsenal?