CMO Disrupt 2015: Using the Customer to Disrupt the Business

This week OmniChannel Media is releasing the third video in a series of presentations recorded at this year’s CMO Disrupt 2015 event held on the 16th June at the Art Gallery of NSW.

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This week OmniChannel Media is releasing the third video in a series of presentations recorded at this year’s CMO Disrupt 2015 event held on the 16th June at the Art Gallery of NSW.

Hear John Moore, Marketing Director, Bupa explore ‘Using the Customer to Disrupt the Business’.

In this presentation John explores:

• Disruption as solving a customer problem creatively
• The importance of the customer in driving disruption in an organisation
• How does the business rely on the consumer’s ‘problems’?
• The essential role of the customer to a business or organisation