On the 21st of June 2016, over 170 of Australia’s most senior marketing executives from a variety of critical industries attended OmniChannel Media’s CMO Disrupt 2016 at Sydney’s Art Gallery of NSW.
CMO Disrupt 2016 considered the challenge of digital disruption through the lens of the CMO. The event showcased the best in technology, innovation and disruption, with key industry leaders exploring how and why the role of the CMO continues to evolve through the advent of technology.
Throughout the day attendees were asked to provide insights into the change they have noticed from within their own marketing teams. Developed in collaboration between OmniChannel Media and NICE, this insight was collated via four live-polling questions aimed at uncovering how technology and customer driven disruption has impacted the strategies that CMO’s deploy. The following insights have been collated from the responses.