CMO Disrupt, Millennials – Managing the Change and Innovating the Marketing

Sportsbet's CMO explores the change and innovation needed to market to Millennials.

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Screen Shot 2016-04-22 at 9.16.29 amThis week OmniChannel Media is releasing the fifth video in a series of presentations from this year’s CMO Disrupt, Melbourne held on the 16th March at the Australian Centre for the Moving Image (ACMI).

Hear Barni Evans, Chief Marketing Officer at Sportsbet, explore ‘Millennials – Managing the Change and Innovating the Marketing’.

In this presentation Evans explores:

  • The impact the “Millennial” segment is having on the marketing mix
  • A look at the technology, tools, and platforms to engage the next generation of customers
  • Harnessing the power of the younger executive from within your own teams