CMO Disrupt 2015: Personalisation, Analytics and Optimisation as the Foundation for a Customer Experience Strategy

This week OmniChannel Media is releasing the fourth video in a series of presentations recorded at this year’s CMO Disrupt 2015 event held on the 16th June at the Art Gallery of NSW.

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This week OmniChannel Media is releasing the fourth video in a series of presentations recorded at this year’s CMO Disrupt 2015 event held on the 16th June at the Art Gallery of NSW.

Hear Robert Holliday, VP Enablement Services, Greater Asia, Sitecore explore the future of customer engagement in his presentation: ‘Personalisation, Analytics and Optimisation as the Foundation for a Customer Experience Strategy’.

In this presentation to a room of CMO’s and Head’s of Marketing, Robert explores some examples of the good and the bad of personalisation, as well as assess the technology foundation to delivering exceptional customer experiences.

Robert uses some high-profile examples to illustrate his point that personalisation can be done poorly just as much as it can be done well. Through his exploration he challenges the audience to think differently about their digital channels, and question what messages they really want to be taking to their customers.