Connecting Data with Digital Transformation

Executive insights on data's role in digital transformation.

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Nathan Steiner, Veeam

If a business has not started to cater to the digital needs of the 21st Century, the need to transform the company’s technology perspective immediately is vital.

The journey of digital transformation is a long and arduous task. OmniChannel Media, in partnership with Veeam, hosted 12 of APAC’s thought-leaders to explore their experiences of data’s role in digital transformation.

The exclusive luncheon entitled ‘Reimagining the Power of Data: An Enterprise Asset, Utility & Opportunity’, featured a Q&A from BPay’s CIO, Angela Donohoe and was moderated by Veeam’s Head of System Engineering, Nathan Steiner.

Organisations with legacy systems were once praised for their stable, fixed foundations. However, their inability to change their structure has now put them at a disadvantage in the digital era. Aspects that were once a strength have now become a huge weakness.

Technology has shifted the power to smaller, more digitally-agile companies and allowed them to compete in the same realms as their established competitors.

Steiner says that many organisations are now being disrupted by new startup companies who utilise technology and data to improve the customer experience.

“When we look at key data points in regards to digital transformation, we’ve got 40% of incumbents in services today being disrupted,” Steiner said.

The table also argued it is vital to share data internally so that departments can remain informed throughout the entire organisation regardless of departments.

Donohoe points out the difficulties in achieving this, as many organisations possess no urgency to share their information, and some are reluctant to do so at all. She reflected on her experience in previous roles:

“We had plenty of silos in businesses who owned the data. It was theirs and theirs only. They weren’t that excited about sharing that data. Or they were willing, but they were unable to due to infrastructure deficiencies,” she said.

The table noted that it is important to proactively look for the next big idea that can disrupt the industry. By doing so, they have a solution before the problem even occurs.

Steiner stressed the importance to establish and promote an agile approach to enable flexibility to grow with the constant development of advancing technology.

“4-6 years ago, we heard the word ‘Cloud’ constantly. Every single keynote and presentation mentioned Cloud. Before that, it was around the desktop. We’re transforming through these eras as customers, as technology providers and as citizens.”

The table agreed that data should be used proactively to digitally transform the business. It is important to ensure this transformation is beneficial for everyone involved, and understand how the technology engages with all stakeholders.