The relevance of customer experience in the digital age is rapidly increasing as advancing technology is constantly creating new forms of engagement. These progressive topics were explored in depth at an executive luncheon with Sydney’s leaders in financial services.
Hosted by Pitney Bowes in partnership with OmniChannel Media, the event presented the opportunity for thought-leaders from various financial organisations to discuss how to adopt a progressive approach to innovation.
Featuring exclusive insights from the event’s keynote speaker Karen Ganschow, General Manager of Customer Relationship Marketing at Westpac, the discussion was moderated by Nigel Lester, Managing Director – ANZ at Pitney Bowes.
The main points of debate at the event included the relevance recent trends can play in improving customer experience, the impact of technology on customer engagement as well as the requirement to understand customers’ individual experiences to enhance personalisation.