This week OmniChannel Media is releasing the third video in a series of presentations from this year’s CMO Disrupt, Melbourne held on the 16th March at the Australian Centre for the Moving Image (ACMI).
Hear the event’s Chris Macleod the Marketing Director at Transport for London, explore ‘Every Journey Matters.’
In his opening keynote, brought to you by Sitecore, Chris explores:
- How Transport for London is helping to keep London working and growing and make life in the city better
- With an increased focus on customer service and digitally driven transformation to put customers at the heart of the business
- Using applications and processes like Open and ‘Big’ Data, contactless payments and digital and social marketing to support 30 million trips across the Capital every day