A Holistic Approach to Disruption

The key insights from IAG's Group Head of Digital, Creative Services and Edge Labs, Michael Bromley from CxO Disrupt, Sydney.

SHARE

OmniChannel Media is releasing its third video in a series of presentations from this year’s CxO Disrupt, Sydney held on the 23rd of August at Dockside, Cockle Bay Wharf.

Hear insights from IAG’s Group Head of Digital, Creative Services and Edge Labs, Michael Bromley, as he explores ‘IAG Labs: A Holistic Apporach to Disruption’.

In this presentation Bromley explores:

  • The birth of IAG’s Digital Labs and beating disruption to the punch
  • Incubating an innovative and transformative mindset from within
  • From the concept to market: the rolling out of customer-centric designs
  • The Future: it’s lean and it’s experimental