Award winning online shoe retailer Shoes of Prey is a company that has harnessed the power of digital connectivity to change the way an industry engages with the consumer. Not only does Shoes of Prey use digital to connect to the customer, it allows for the customer to have creative control over the production process of their product.
To find out more about this innovative Australian outfit, OmniChannel Media caught up with Chief Creative Officer and Co-Founder, Jodie Fox. Speaking with Matthew Egan the two discuss:
- Using technology to realise Shoes of Prey and change the customer experience
- Building an infrastructure that allows the customer to connect to the production process
- Locking into social and mobile channels of ecommerce
- Incorporating the physical experience into a digital purchase
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