Marketing & Millennials: The Digital Rebranding of the NBA’s Atlanta Hawks

Insights into approaching digital re-branding from NBA's Atlanta Hawks at CMO Disrupt, Melbourne.


OmniChannel Media is releasing exclusive insights from one of this year’s presentations at CMO Disrupt, Melbourne held on the 23rd of February at InterContinental Melbourne.

Hear insights from Atlanta Hawks’ Chief Creative Officer & EVP of Brand and Innovation, Peter Sorckoff, as he explores ‘Marketing & Millennials: The Digital Re-branding of the NBA’s Atlanta Hawks’.

In this presentation Sorckoff explores:

  • Overhauling an institution, how the Hawks have created a new “digital” brand loyalty
  • CX and digital engagement: selling the experience within an experience.
  • Going ‘phygital’ intersecting live entertainment with customer digital experiences.
  • Playing the field: the value of data in creating authentic environments.
  • Recalibrating your values to align with diverse marketplaces.