Digital Dialogue: Munib Karavdic, Director of Design & Innovation, AMP


Where does disruption begin? Many consider industry inefficiencies as being at the cornerstone of disruption and innovation. For Munib Karavdic, the answer comes from the customer.393d834

Karavdic is the director of design and innovation at one of Australia’s oldest financial services organisations in AMP. During his time at AMP Munib has experienced a plethora of internal and external change in which his innovation team is charged with responding to. For the team at AMP, the answer is always in understanding the customer and the experience. OmniChannel Media’s Matthew Egan caught up with Munib to explore these ideas as well as look at the role in which innovation plays in enableing large organisation to respond to an evolving marketplace.



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