Rebecca Minkoff Goes Phygital with Ebay


Leading US women’s accessories retailer Rebecca Minkoff has teamed up with Ebay Enterprise to unveil its idea of the future of retail at its flagship store in Soho, New York.

Through the integration of technology, the store drives a phygital experience for the customer that integrates the ease of digital connectivity with the traditional shopping experience. Some of the key features include mirrored displays known as ‘connected walls’ that show video and content, as well as connected fitting rooms that use Radio-frequency Identification Technology (RFID) to connect shoppers with the entire contents of the store.

‘Our retail innovation team is building answers to that question by putting new concepts in front of customers,’ Steve Yankovich, Head of Innovation and New Ventures at eBay Inc said. ‘Displays, video and connected touch walls can make seeing what products look like in actual use much more engaging and true to life.  Many surfaces and spaces in stores aren’t used efficiently.  There are opportunities to help consumers have much more engaging shopping experiences.’

Understanding how the future of retail space is going to look in order to engage the consumer is something which leading retailers are investing heavily in and will continue to collaborate on. With ecommerce growing 20% year on year, retailers are aware of the need to invest in integrating some of the benefits of online shopping to its physical spaces.

eBay Enterprise is also another example of how leading industry innovators are harnessing the power of their platforms to become ‘technology vendors’ to their own industry. With eBay itself acting as the perfect test-bed for its technology roll-outs, eBay has the capacity to shake up the future of enterprise solutions for the world’s most talked about industry. OCM.

Source: eBay Enterprise

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