Video technology has revolutionised everything from retail and finance to marketing and sports, and it’s slowly being realised the power that video collaboration can have on the healthcare sector.
James Brennan, BlueJeans’ Director for the Asia Pacific and Brett Johnson, West Unified Communications Services’ Director of Digital Sales for the APAC region, spoke on the way that telehealth is disrupting medicine in their keynote presentation at HealthDisrupt.
Johnson began by talking about how it’s important for the healthcare sector to keep up with and reflect the needs of their patients, especially around the use of video.
“Everyone’s used to using video on YouTube, on Facebook, in their personal lives, and that movement into business is very, very important.”
Video plays a critical role in healthcare beyond merely giving patients a familiar tool with which to interact, however. Translation services were raised as a possible use of the technology, especially as society becomes more multicultural.
Brennan noted that the ability to bring in a translator remotely, so that doctors can utilise real time translation digitally through natural language processing, can have a huge impact on the care provided to patients through collaboration.
This will be even more important as the strain on resources in the public healthcare sector continues to increase. Telehealth can solve a number of problems that the public system is currently facing, including the need for doctors to be in multiple places at once, as well as to be able to provide a similar level of care whether located in a large city or a small town.
The private sector can benefit too – while they might not have the strain on resources, patients may have higher expectations and levels of care. Brennan explained that the ability for doctors to be in more regular communication and follow up their care with virtual patient visits are the kind of value adds the private healthcare sector is looking for.
He went on to state, however, that the implementation and the integration of the technology into the way you work and into the way you care for patients is far more important than the technology itself. Any solution that is implemented has to place the individual at the centre of the journey, rather than the company or the organisation.
Perhaps the biggest benefit that video technology and telehealth can offer is greater connectivity and collaboration, not just between doctor and patient but also between different healthcare providers. Despite the word becoming more automated, Brennan believes that video technology can enable greater creativity and innovation.
“When everything is automated and connected, our role is moving towards creativity, innovation, community, ethics. Those things are all fostered through connectivity and through collaboration with one another.”