First there was Uber, the ride-sharing application that took the world by storm. Then there was UberEats, which has slowly become a dominant force in the food delivery industry.
For their next act, Uber are attempting to transform the trucking industry in the US, as they introduce their latest project, ‘Uber Freight’.
The application will match truck drivers with any companies that have a load to haul at the touch of a finger, eliminating hours of phone calls and communication regarding booking and finding the freight.
Eric Berdinis, Product Manager for Uber Freights, explained in a their blog post that it was a logical decision for Uber to move into the trucking industry, as it is an underestimated industry with great potential.
“Truck drivers are the heart of the American economy. They drive about 10% of all miles and haul a whopping 14 billion tons of freight every year. That averages out to almost 250 pounds of goods for each American every single day,” he said.
Uber Freights are aiming to disrupt the industry in terms of payment as well, which usually takes 30 days or longer for a business to receive payment. Instead, the company will be paying truck drivers within days, and if any unexpected situations arise, Uber will pay the truck drivers in the meantime.
Truck drivers will recognise that this is a specific pain point for many smaller businesses, as waiting almost a month for payment could be the difference between sink or float, and Uber acknowledging this will only help them on their path to ruling another industry.
Berdinis emphasises that Uber are looking to fix the main issues of the truck driving industry, and in doing so, will be able to benefit all stakeholders involved.
“We fundamentally believe that by focusing on drivers’ pain points we can solve the industry’s biggest challenges. Happy drivers means happy shippers, and ultimately everyone benefits, including the end consumers of the goods.”