Australian chain supermarket Woolworths today announced that they have joined together with Apple to enable loyalty cards to be accessed through iPhone and Watches through the ‘Apple Wallet’.
Woolworths will be looking to cement themselves as digital leaders in the coming years, and the new technology based loyalty card will do a great job in providing more options for customers to explore their own desired experience.
This latest technology initiative by one of Australia’s leading retailers is a timely reminder to competitors like Coles and Aldi, as well as soon to arrive Amazon, that Woolworths is readying their digital arsenal.
Amazon’s entrance into Australia has been a wake-up call for Australia’s retail industry that the normalised and stagnant customer experience will need to change.
Woolworths Director of Loyalty, Data and Digital Media, Ingrid Maes emphasised this, stating that the grocer giants will be looking to use their position in the market to create an exceptional customer experience.
“We’re committed to creating shopping experiences that are personalised, seamless and convenient for our customers and are well positioned to take advantage of new trends in an evolving digital market,” she said in a statement.
The reward cards now being available through the Apple wallet is just another example of a strong digital presence as Woolworths has already introduced innovations to help customers save and enjoy their time when shopping more.
“Our Woolworths Rewards customers already know they have access to great savings, Qantas Points, member-only deals and exclusive offers and we need to be even smarter to deliver those great offers to our customers in innovative ways. We look forward to further innovations in this space over the coming months,” said Maes.
However, Woolworths will need to add a lot more than making Apple Wallet available to customers, if they are to retain their market share when Amazon inevitably disrupts the Australian market.
Internationally, Amazon have already taken further steps into the retail grocery market as they purchased American company “Whole Foods Market” in June.
Woolworths should be proud of their announcement, but must acknowledge that this is only the beginning, not the end, of providing an excellent digital experience.